Proof, Not Perfection: The Unvarnished Path to Your First 10 Sales

I used to chase shipping the “perfect product.” All that does? Keep your wallet empty.
What matters: tangible proof, even if it’s ugly.

What’s Worked for Me (and Nobody Teaches)

• Do the first job for free. Your price is: proof and a testimonial.
• Get three specifics from that first happy customer—time saved, money made, one killer quote.
• Turn that proof into a micro-demo (a 45-second video, a screenshot, or a direct quote on your home page).
• Offer “first 10 buyers get X” (free onboarding, founder call, custom feature, etc.). Scarcity fuels action.

My flagship product only took off when I admitted it missed features. I owned up—and users lined up, because they believed what I owned.

Early customers get to say, “I was there when...” They become references, not just numbers.

Perfection is just procrastination with a fancy hat on.

First sale missing? Give away a free trial, ask for the testimonial, and splash it everywhere.
PS: Proof builds trust faster than polish ever will.