Stop Building, Start Selling: How to Test Your SaaS Before You Waste Another Month

2025-08-07

Team LaunchPrint

3 min read

SaaSTestingSalesProduct Validation

You aren’t as special as you think—at least, not until you actually talk to customers.
That sounds harsh, but it’s the lesson I wish someone had tattooed on my forehead before I coded my first SaaS.

Warning: Most makers build in a bubble, tweaking features that nobody asked for. The honest truth? Nobody wants your tool until you can prove it solves a pain they have right now.

What Only I Can Say

I spent my nights chasing “perfect” apps. The hard, embarrassing admission: Every time I built before testing demand, I wasted weeks. When I finally flipped it—selling before building—I got farther in one week than in the previous three months.

Step-by-Step: How to Test If Anyone Will Buy

Write down 20 people who wrestle with the pain you want to solve. No guessing—be specific.
DM or email them. Ask if they struggle with [insert pain here], and listen more than you pitch.
Toss out a “fake door” landing page: One screen, one promise, one clear CTA (“Get Early Access”).
Run a tiny ad or drop the link in focused online communities. Collect real sign-ups, not just claps.
Pre-sell: Offer early bird pricing, a founder discount, or a “pay now, launch later” deal if you’re bold.
Do it all manually—the more conversations, the better the results.

I used to hate selling before building. I thought it was “sleazy.” Now, I see it for what it is: respect—for your time, and for your user’s reality.

The founders who get paid before launch are in a different league. Early customers brag they were “first,” and you get money—and proof—before you waste a line of code.

Because there’s a 90% chance you’re about to waste a month. Isn’t it smarter to know before you build?

Test your idea this week. DM five real people about their biggest headache. PS: Need exact scripts? Hit reply and I’ll send you the ones I actually use.

PPS: Listen more than you talk!

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Stop Building, Start Selling: How to Test Your SaaS Before You Waste Another Month

2025-08-07

Team LaunchPrint

3 min read

SaaSTestingSalesProduct Validation

Warning: Most makers build in a bubble, tweaking features that nobody asked for. The honest truth? Nobody wants your tool until you can prove it solves a pain they have right now.

Step-by-Step: How to Test If Anyone Will Buy

Write down 20 people who wrestle with the pain you want to solve. No guessing—be specific.

DM or email them. Ask if they struggle with [insert pain here], and listen more than you pitch.

Toss out a “fake door” landing page: One screen, one promise, one clear CTA (“Get Early Access”).

Run a tiny ad or drop the link in focused online communities. Collect real sign-ups, not just claps.

Pre-sell: Offer early bird pricing, a founder discount, or a “pay now, launch later” deal if you’re bold.

Do it all manually—the more conversations, the better the results.

I used to hate selling before building. I thought it was “sleazy.” Now, I see it for what it is: respect—for your time, and for your user’s reality.

The founders who get paid before launch are in a different league. Early customers brag they were “first,” and you get money—and proof—before you waste a line of code.

Because there’s a 90% chance you’re about to waste a month. Isn’t it smarter to know before you build?

Test your idea this week. DM five real people about their biggest headache. PS: Need exact scripts? Hit reply and I’ll send you the ones I actually use.

PPS: Listen more than you talk!