The One Unfair Advantage Most Beginners Miss (And How to Get It Now)

Flaw: I’m not the best builder OR the best marketer.
BUT—I own one thing no big company can buy: being small, scrappy, and brutally honest.

Why You’re Already Ahead (If You Use It)

• You can talk to users in DMs and get unfiltered feedback—giant corps can’t.
• You can admit your product’s flaws in public, and win trust instantly.
• You can tailor every offer, headline, and feature to the 10 people who care—not a fake focus group.

I spent years trying to “look bigger.” It didn’t work. As soon as I embraced being the underdog, doors opened.

• Post about what’s broken, what you fixed, and what you still “hate” about your own app.
• Ask your five first users, “What made you almost NOT buy?” and post their answers (with permission).
• Lean into being scrappy—offer rapid feedback, fast fixes, instant demo calls.

Being transparent with ten users gets you more loyalty than 1,000 anonymous signups.

Your task: Share your biggest flaw on your next landing page—then show how you fix it for your users.
PS: Want more brutal, tested plays? Leave a comment—I’ll share the full list.